How to Build a Habit forming product?

These blog will teaches innovators how to build products to help people do the things they already want to do but, for lack of well – designed solution, don’t do.

I will explain the rationale behind the design of many successful habit – forming products and services we use daily.

My goal is to provide you with a deeper understanding of how certain products builds and change what we do and , by extension, who we are.

If we look around us we can see many companies and their products and all the companies model describes an experience designed to connect the users problem to a company’s product frequently enough to form a habit.

The habit forming products have four phases:

1- Trigger (external & internal)

2- Action

3- Variable Reward

4- Investment

Trigger

Trigger comes in two types external and internal. Habit forming products start by alerting users with external triggers like an e-mail, a web site link, or the app icon on a phone.

as an example If you see a beautiful picture of Maldives in your face book news feed taken one of you friend or any other mutual friend, and you clicked the picture because you have planned to go there.

Once you clicked the picture that’s called external trigger call you to take the action { in marketing and advertising lingo}, By clicking through you start association with internal triggers, which attach to existing behavior and emotions.

When users start to automatically cue their next behavior, the new habit becomes part of your daily routines.

Action

The simple action of clicking on the interesting picture in his news feed takes him to a website called Pinterest a social book marking site with a virtual pinboard. Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring; the ease of performing an action and the psychological motivation to do it.

Once he completed the simple action of clicking on the photo, she dazzled by what he sees next.

Variable Reward

Variable rewards are one of the most powerful tools companies implement to build habits to users. Research shows that levels of the neuro transmitter dopamine surge when the brain is expecting reward. Although dopamine is often wrongly categorized as making us feel good, Introducing variability does create a focused state, which suppresses the areas of the brain associated with judgment and reason while activating the parts associated with wanting and desire.

As an example the unsurprising response of your fridge light turning on when you open the door doesn’t drive you to keep opening it again and again.

However add some variability to the mix – suppose a different treat magically appears in your fridge every time you open it and voila created.

The exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common , sets her brain’s dopamine system aflutter with the promise of reward. Now he’s spending more time on Pinterest, hunting for the next wonderful things to find. Before he knows it, he’s spent forty five minutes scrolling.

Investment

The last phase of the habit forming product is where the users does a bit of work. The Investment occurs when the user put some thing in to the product of services such as time , data, effort, social capital, or money.

Inviting friends stating preferences, building virtual assets and learning to use new features are all investments users make to improve their experience.

As per the previous story he will enjoy scrolling through the Pinterest cornucopia, he builds desire to keep the things that delight him. By collecting items, he gives the site data about his preference. Soon he will follow, pin, repine, and make other investments, which serve to Increase his ties to the site and prime his future loops through Pinterest’s

Conclusion

Habit forming Technology is already here, and it is being used to shape our lives. The world will get more addictive in the next 40 years than it did in the last 40 years.

Now I hope you gain a deeper understanding of the habit forming products, A simple yet powerful way to help your customers form habits that connect their problem with your solution.

Build a habit forming product or services yourself and leverage it