-
Customer Segment Pivot
•
A pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine growth.In this pivot, the company realizes that the product is building solves a problem for real customers but that they are not the type of customers it originally planned to serve. In…
-
The competitive Edge
•
Many entrepreneurs fall into the trap of building products that are only marginally better than existing solutions, hoping their innovation will be good enough to woo customers away from existing products. But when it comes to shaking consumers’ old habit, these naive entrepreneurs often find that better products don’t always win-especially if a large…
-
Current Account or Saving Account
•
The most important practical difference between current accounts and savings accounts is that you withdraw money regularly from your current accounts, but rarely withdraw from saving account. Current accounts are built for frequent withdrawals: They have debit cards and ATMs for your convenience. But your saving account is really a “goals” account, where every…