Why Most People Fail to Make Money—And How You Can Break the Cycle

Table of Content

The Scale of Global Markets
Why Most People Fail to Make Money
Earning with Your Mind, Not Just Your Time
The Power of the Digital Economy
Monetising Your Skills in the Digital Age
Building an Online Presence and Audience
Turning Your Audience into Customers

The global real estate market is expected to reach a staggering US$654.40 trillion by 2025. Meanwhile, at the time of writing this blog, the global cryptocurrency market cap stood at $3.6 trillion, and the market capitalization of gold is currently around $18.614 trillion.

So, my question is—how many of you have made money?

I already know the answer! The majority of people haven’t made money; instead, they have incurred losses.

But what’s the problem?

If some people can make money while others can’t—despite the same opportunities, massive rewards, and widespread awareness—what sets them apart? Some people fail to make money, while others make huge profits and go on to build fortunes.

The real issue? Most people enter the market too late.

But why?

Because they lack specific knowledge about what to do when to do it, and how to execute it. If you’re aiming to make a crazy amount of money, you need to understand how these money-making games work.

And no, I’m not talking about the paycheck you receive from your 9-5 job. If you think you already “know it all,” then you’ll likely spend your entire life stuck in that job—never achieving financial freedom.

Sure, a 9-5 job gives you experience, knowledge, and maybe some good memories. But ask yourself—is that all you want to achieve after dedicating your entire life to it?

The real problem lies in your mindset.

Most people blindly follow what society and their parents have conditioned them to believe. To break free, you must refresh your brain with new knowledge and a new way of thinking. And the best way to do that? Start learning new things.

If something isn’t working for you, filter your thoughts first. Then, dig deeper to find the real reason behind your failures. The root cause is always deeper than you think.

And unless you identify and break that cycle, you’ll never escape it.

You Have to Earn with Your Mind, Not with Your Time – What Does It Mean?

Let’s take an example: you are working in a company as an employee. You get paid for your time, effort, and ideas on that particular job, and in return, you receive a paycheck. This is a comfortable space where you don’t have to think outside the box. But in this case, you don’t even try to do more because you have conditioned yourself to do only what is required.

On top of that monthly paycheck, you also get two days off to rest, enjoy leisure, and refresh yourself—just to restart the same Monday-to-Friday loop. But have you ever realized that you are working for five days just to earn two days of freedom?

Now, let’s look at the same scenario where you are the employer. You might have to work all seven days a week without any designated time for rest or leisure. But here’s the difference—you are building something for yourself—your company, assets, and financial freedom. And one day, BOOM! You trade that effort for a lifetime of freedom.

This is because you set your mindset to think beyond limitations.

So now, you tell me—which is better?

5:2 or 0:7?

Now let’s get into some deeper thoughts. Until now we have discussed trading your time to create something extraordinary but Now we are going to do the same with our minds. If you are planning to work with your mind then you should make some extra effort. You need to first observe how the world is continuously growing with technology. Ten years back from now, we didn’t even know what was chatGPT, digital economy, blockchain or AI. Yet now they are dominating the world. Currently, the easiest way to make money is to be involved in technology or to be a part of the digital economy.

But to do this, first, you have to understand how our world is adapting to all these quick changes and then find the gaps to create opportunities that will help you build the next top-performing industry or technology. There are still many hidden treasures in the world which could be your next idea to build a billion-dollar company. But always make sure you are building an asset/business which creates value for others.

Let’s look into coding as an example; If a person who knows coding is working as an employee, then he is never going to be able to create that billion-dollar company but instead, if he works with his mind to create something unique then someday it will surely turn into a fortune.

What if I don’t know coding, what should I do?

Digital Economy: The New Universe

This is the new universe. It is easy to get inside that world but if you are not a good competent then you get stuck inside for a long time. It is similar to earning with your mind. You can just create videos, articles, podcasts or any social media-relevant content. You just have to identify that niche and then connect it with the preferred audience. You can even bring them to your platforms where you can interact with them. The only thing you need to research more and more is how people think and what are their likes so that you can bring those relevant topics into your platform. Eventually, the count of people who follow you will increase. And after a few years, those digital platforms make you a millionaire or will help you to build a billion-dollar business.

Once you build your audience, selling becomes easier because of your established trust and authority. But how does that work?

Let me explain. Whatever product or service you have, its success depends on your reputation. If you don’t have a reputation, you can’t sell anything. Through audience aggregation, you build that reputation. People recognize who you are, what you do, and what you stand for. Reputation and trust are the only things you need to sell anything.

There are two key components for any business:

Free Value
Familiarity

These two components are achieved through your digital presence. People watch your videos, read your posts and articles, and gain free value from them. In turn, they become familiar with you as they follow your content.

Your audience eventually forms a parasocial relationship with you. A parasocial relationship (PSR) is a one-sided connection where a person feels a bond with a media figure—such as actors, athletes, football or cricket players, politicians, and so on.

According to studies, if someone spends more than seven hours consuming your content on any platform, they will naturally develop a parasocial relationship (PSR) with you.

Once the parasocial relationship is built, selling your products and services becomes much easier. However, don’t sell just for the sake of making money—create something that genuinely provides value. Without delivering value, you risk damaging your reputation, and once trust is lost, it’s almost impossible to regain. Keep this in mind.

There are many ways to understand what your audience needs. You can engage with them directly, ask questions, or run ads to test demand. Doing this before building your product or service will give you valuable insights and help you refine your offerings accordingly.

The digital economy is not a shortcut to overnight success. Building an audience requires time, effort, and consistency. Even if you start with just ten people, you must consistently show up for them. It’s all about commitment.